.YOU MAY not understand it, yet various fonts generate different emotional states. Serif fonts, with tiny strokes in the end of letters, are typically located in books and also newspapers. They seem to be credible and authoritative. Sans serif font styles, which are plain, can show up modern-day as well as casual. Visual consistency gives readers a sense that they know where they stand it helps to create rely on. When it comes to The Economic expert, it prepares the shade for our journalism.